‘Squid Game 2’ Becomes A Streaming Sensation In India: Ormax Study Reveals Surprising Trends

The much-anticipated sequel to Netflix’s global phenomenon, ‘Squid Game’, has taken India by storm, solidifying its position as one of the most-watched shows of 2024. According to the latest report by Ormax Media, the psychological thriller has captivated Indian audiences, outperforming several popular titles on Netflix, Prime Video, and Disney+ Hotstar.

‘Squid Game 2’: A Cultural Phenomenon

The second season of ‘Squid Game’ premiered with high expectations, and it has not disappointed. Packed with intense drama, gripping storylines, and edge-of-your-seat moments, the show’s universal appeal has transcended borders once again. India, known for its diverse entertainment preferences, has embraced the series wholeheartedly, with viewership soaring across urban and rural areas alike.

Ormax Media’s report highlights that ‘Squid Game 2’ has become the most-watched international series in India this year. Fans have flooded social media with theories, memes, and reviews, making it a trending topic across platforms like Twitter, Instagram, and Reddit.

Streaming Giants Battle for Indian Viewership

While ‘Squid Game 2’ dominates on Netflix, Prime Video and Disney+ Hotstar are also enjoying a stellar year. The Ormax study reveals that original content like Prime Video’s ‘Made in Heaven Season 2’ and Disney+ Hotstar’s ‘The Night Manager’ have shown impressive performance. However, the unparalleled buzz around ‘Squid Game 2’ underscores the rising demand for high-quality international content in India.

Key Insights from the Ormax Study

  1. Regional Preferences: While metropolitan cities like Mumbai, Delhi, and Bengaluru contribute significantly to ‘Squid Game 2’’s success, Tier 2 and Tier 3 cities are also showing a growing interest in global content.
  2. Binge-Watching Trends: A large chunk of viewers completed the entire season within the first week of its release, reflecting the show’s addictive storytelling.
  3. Impact on Subscriptions: Netflix witnessed a notable increase in subscriptions following the release of ‘Squid Game 2’, further solidifying its dominance in the Indian streaming market.
What Makes ‘Squid Game 2’ a Hit?

Experts suggest that the success of ‘Squid Game 2’ lies in its ability to blend universal themes of survival, morality, and human psychology with a culturally rich narrative. The introduction of new characters, unexpected twists, and a more complex storyline has kept viewers hooked.

The Road Ahead

As the streaming landscape in India continues to evolve, it is clear that international shows like ‘Squid Game 2’ are shaping viewing habits. With competition among platforms intensifying, Indian audiences are set to benefit from a plethora of high-quality content in the coming years.

For now, ‘Squid Game 2’ reigns supreme, proving that great storytelling knows no boundaries.

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