Hollywood buddies Matt Damon and Ben Affleck are no strangers to success. From their Oscar-winning “Good Will Hunting” days to blockbuster hits like “The Bourne Identity” and “Argo,” these two have proven their talent in acting and filmmaking. But now, they’re diving into something even more ambitious—launching their own production company, Artist Equity. And here’s a twist: they took inspiration for it from none other than The Beatles.
So, how did the world’s most famous rock band shape the vision of two of Hollywood’s biggest names? Damon recently shared that he and Affleck admired how The Beatles gained control over their work by forming their own label, Apple Corps, in 1968. By doing so, The Beatles could make the music they wanted without interference, owning both the creative process and their content. Damon and Affleck saw this as a powerful model to apply in the film industry.
In an interview, Damon revealed that he and Affleck were motivated to take charge of their careers and create an environment where artists could have more control and a fair share of the profits. Hollywood’s current setup doesn’t always favor artists financially, so they wanted to break the mold and try something new.
Damon explained that Artist Equity is committed to offering filmmakers, writers, and crew members fair compensation and a say in the projects they’re working on. Much like The Beatles, who broke traditional barriers, Damon and Affleck aim to disrupt the way Hollywood operates. “The Beatles set out to make music they believed in, without corporate pressure, and that’s exactly what we want to bring to the film industry,” Damon said.
With Artist Equity already generating buzz, fans and industry insiders alike are excited to see if Damon and Affleck can bring about real change in Hollywood. Their first project under Artist Equity, “Air,” directed by Affleck and starring Damon, explores the iconic deal between Nike and basketball legend Michael Jordan.
The Beatles’ influence remains timeless, and now, that influence is extending into Hollywood’s heart. As Artist Equity rolls out, Damon and Affleck’s dedication to this fresh approach may redefine how movies are made, funded, and shared—leaving a lasting impact, just like their rock-and-roll inspiration.