Previews for Sony’s Bad Boys: Ride or Die started at 3 PM yesterday, and the film brought in $5.875 million. This amount of money is actually just 8% less than what the last, eagerly anticipated threequel in the franchise, 2020’s Bad Boys for Life, brought in with $6.36 million.
That’s a terrific beginning for Bad Boys: Ride or Die as it joins a market that has been troubled by the strikes’ lack of movie inventory and the absence of any widely popular films, aside from Disney/20th Century Studios’ Kingdom of the Planet of the Apes (which recently made over $144.3M).
The breakdown of demos by ethnicity throughout the weekend was as follows: 29% Hispanic and Latino, 20% Caucasian, 10% Asian, 4% other. Over-25 women came in second at 38% and men at 40%, respectively.
Bad Boys: Ride or Die opened with $23.6 million, setting a record for the franchise‘s highest three days ($62.5 million and $73 million, respectively). However, it should be noted that the threequel was benefiting from the air after a 17-year break between sequels and that it was also MLK weekend. In the best circumstances, Bad Boys: Ride or Die ends north of $40M.
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